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What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?
In an effort to enhance the search capabilities of its site, Pinterest recently acquired VisualGraph, a company that develops object recognition technology. This move suggests that Pinterest may be...
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Inside the Search Studio with Laurie Sullivan
In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. As a longtime...
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Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries
This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow...
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Display Retargeting for the B2C Marketer
Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The...
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Build Brand Awareness with Social Media
When in doubt, socialize! Building an engaged social media audience is a great way to grow your brand’s online presence. We recently partnered with a beverage industry retailer to grow their online...
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Calling All Marketers!
How to Use Google AdWords's Call-Only Campaigns to Your Advantage On Feb 20th, Google AdWords came out with call-only campaigns, a new mechanism for businesses to target smartphone–searching users....
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New Channel Alert, B2B Advertisers!
Use Gmail Sponsored Promotions to Grow Your B2B Outreach Beyond Paid Search For many search marketers who have worked on B2B accounts, the challenge of growing a B2B audience efficiently, while at the...
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Content that Keeps ’em Coming Back
Content Marketing Campaign Ideas for the Post-Purchase Phases of the Consumer Decision Journey A few weeks ago, my colleague and king of content, Gregory Sidor, wrote an insightful piece on how to...
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The Search Agents » MarketingPeriscope: Putting the Social Back in Social Media
How to Reimagine Your Social Media Campaigns with Periscope What is Periscope, you ask? Periscope is Twitter’s live video streaming app that lets you broadcast yourself, or your brand, to all of your...
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Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads
It’s here: the first episode of Grant’s Rants for 2014! Today Grant is ranting about what this year really has in store. While others tout that 2014 will be “the year of mobile” or “the year of native...
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