The Marketing Department or the Tech Team – Where does SEO Fit?
Working in search engine optimization at The Search Agency for several years now, I’ve interacted with many different types of people on the client side. However, the majority of the time, the person...
View ArticleDMA 2012 Lessons: A Socialized Marketing Strategy
viagra order Blog_banner_socialsearch02.jpg” alt=”" width=”575″ height=”180″ /> Being the Marketing Manager here at The Search Agency, and social media junkie, I was very interested in attending...
View ArticleInsights from the SMX Twitter Stream – 140 Character Bites from SMX London
I spent last week at SMX London, a gathering of European search marketers and brands, learning and contributing to the development of better search and social practices and process. The conference was...
View ArticleStop Calling Tablets Mobile Devices
My team publishes The Search Agency’s quarterly State of Paid Search Report which tracks a number of key paid search metrics segmented by search engine, industry, and device. Google and Bing give us...
View ArticleGoogle Made Me Do It — Is Interflora vs. M&S Missing the Point?
Last week the High Court of England and Wales announced its ruling on the long-running dispute between Interflora, the flower delivery network, and Marks and Spencer, the booming luxury food retailer...
View ArticleMisaddressed Emails: Will Google Ever Provide a Forwarding Address Function?
How often do you receive spam emails? How about emails that are addressed to you, but meant for someone completely different? I’m talking about receiving personal and/or work-related emails that are...
View ArticleBorrell Associates Client Memo Reveals Huge Gains in Local Mobile Advertising
Borrell Associates released a client memo June 11 with some astounding statistics around local and mobile advertising. I have a lot of respect for this group as I’ve been listening to and following...
View ArticleSelf-Serve Doesn’t Actually Serve the SMB
A remarkable trend in the Internet age has been the growth of self-service platforms that service small-medium sized businesses (SMBs). The theory behind self-serve platforms for this cohort of...
View ArticleLet’s Talk About #FacebookHashtags
Facebook recently introduced a new feature to their social networking site: Hashtags. At this point, the new feature has only been rolled out to a portion of Facebook users but full access for all...
View ArticleGoogle Wants to Collect Our Data to Show Us What We Want. Why Do Our...
In 2010, talking about the evolution of search, Google chairman Eric Schmidt told the Wall Street Journal that “I actually think most people don’t want Google to answer their questions. They want...
View ArticleNew Options for Sitelink Specificity with Google AdWords Enhanced Campaigns
Beginning on July 22, all Google AdWords campaigns will be upgraded to Enhanced Campaigns in an effort to help advertisers manage their advertisements across multiple devices without having to manage...
View ArticleGrant’s Rants: The Perceived Value of SEO
In today’s rant, Grant questions why marketing professionals underestimate the complexity of SEO (especially big site SEO), the value of quick fixes, and the expertise of great SEO practitioners.
View ArticleGetting to Know Apple’s iAds
In 2010, Apple unveiled its very own mobile advertising platform conveniently named iAds. What makes the iAd network special is that the ads only appear in Apple iOS products, which include the...
View ArticleGrant’s Rants: Video Content Is Not the SEO Panacea
So you made a video. Great! Video content is an important part of the SEO mix, but it is not the end all, be all. Today Grant rants about using video content as an SEO panacea (hint: that doesn’t...
View ArticleThe Countdown to Enhanced Campaigns: A Review of the Most Essential Information
The Enhanced Campaigns deadline is no longer looming in the distant future—5 days from now all online advertisers’ campaigns will be automatically opted into Enhanced Campaigns! As we mentioned...
View ArticleQ2 2013 Trends in Paid Search for the Travel and Leisure Industry
The Search Agency recently released its Q2 State of Paid Search Report, revealing a number of interesting developments in the world of SEM. One industry, travel and leisure, experienced some...
View ArticleClient Data Reveals Little Change for CPCs after Enhanced Campaigns Migration
Click to enlarge One of the major changes linked with Google’s enhanced campaigns is that advertisers can no longer separate their bids for tablets and desktops. Google’s reasoning behind this was that...
View ArticleGoogle Changes Link Guidelines
Last week, Google continued their attack against manipulative link-building strategies by updating their webmaster guidelines. The updates call out various link-building tactics that SEOs use to...
View ArticleBorrell Associates Report: Expected Increase in Targeted Display Advertising
Borrell Associates, an expert in local online advertising, recently published an in-depth report on the automotive industry, paying particular attention to the way the car-buying path has become...
View ArticleComing Soon: Facebook TV-Like Ads?
Rumors are swirling about Facebook’s plans to sell 15-second, TV-style commercials for up to $2.5 million a day. This unofficial announcement reveals Facebook’s eagerness to compete with television,...
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