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Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads
It’s here: the first episode of Grant’s Rants for 2014! Today Grant is ranting about what this year really has in store. While others tout that 2014 will be “the year of mobile” or “the year of native...
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The Search Agents » MarketingPeriscope: Putting the Social Back in Social Media
How to Reimagine Your Social Media Campaigns with Periscope What is Periscope, you ask? Periscope is Twitter’s live video streaming app that lets you broadcast yourself, or your brand, to all of your...
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Content that Keeps ’em Coming Back
Content Marketing Campaign Ideas for the Post-Purchase Phases of the Consumer Decision Journey A few weeks ago, my colleague and king of content, Gregory Sidor, wrote an insightful piece on how to...
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New Channel Alert, B2B Advertisers!
Use Gmail Sponsored Promotions to Grow Your B2B Outreach Beyond Paid Search For many search marketers who have worked on B2B accounts, the challenge of growing a B2B audience efficiently, while at the...
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Calling All Marketers!
How to Use Google AdWords's Call-Only Campaigns to Your Advantage On Feb 20th, Google AdWords came out with call-only campaigns, a new mechanism for businesses to target smartphone–searching users....
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Build Brand Awareness with Social Media
When in doubt, socialize! Building an engaged social media audience is a great way to grow your brand’s online presence. We recently partnered with a beverage industry retailer to grow their online...
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Display Retargeting for the B2C Marketer
Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The...
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Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries
This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow...
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Inside the Search Studio with Laurie Sullivan
In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. As a longtime...
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What Does Pinterest’s Acquisition of VisualGraph REALLY Mean?
In an effort to enhance the search capabilities of its site, Pinterest recently acquired VisualGraph, a company that develops object recognition technology. This move suggests that Pinterest may be...
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Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads
It’s here: the first episode of Grant’s Rants for 2014! Today Grant is ranting about what this year really has in store. While others tout that 2014 will be “the year of mobile” or “the year of native...
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Gearing up for the New Year: The Search Agency’s Search Marketing Predictions...
2013 is quickly coming to a close, which means the holiday season is upon us and the New Year is right around the corner. But before we take a few (well-deserved) vacation days away from our laptops,...
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Google Trends Are Now More Intelligent
Google recently announced an update to Google Trends that will make it easier to explore and compare trending topics and entities. It can now compare trending topics based on the type of entity,...
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In-Depth Articles Offer High-Authority Results, but Lack Relevance
In August, Google launched a new SERP feature called in-depth articles which feature long-form content about broad search terms. Currently, this block of results appears at the bottom of the SERP and...
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Google’s Site Review Hangout Provides Trends, Not Details
Google recently hosted a hangout to provide feedback on sites that webmasters submitted for review. Although the hosts John Mueller and Pierre Far didn’t actually review sites individually, they did...
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Google Rolls Out “In-Market Buyers” Segment on GDN
Google recently rolled out a new feature in the Google Display Network in AdWords that can target visitors whose online behaviors indicate that they are in the active-consideration process of making a...
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SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update
In September, Google shook up the search marketing industry with news of a substantial update to their algorithm infrastructure, known as Hummingbird. As one of the largest changes to the algorithm...
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Grant’s Rants: Google Analytics Causes Headaches and Heartaches
In this episode of Grant’s Rants, Grant conveys his appreciation for Google Analytics AND his frustration that Google has changed the interface so drastically. According to Grant, the recent updates...
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Mobile Site Experience Throwdown: 100 Multichannel Retailers vs. Fortune 100...
Earlier this year, we published our first mobile experience scorecard report that evaluated the mobile sites of the Fortune 100 companies, and recently, we replicated the study to assess the state of...
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Mobile Experience Scorecard Report: Many Retailers Unprepared for Upcoming...
The holiday season is rapidly approaching and consumers are not only shopping earlier but are also relying heavily on mobile devices as an aid to their holiday shopping. According to Google’s review...
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